Information
Focus on publicizing
the information
The objective is to make
the information widely available, from Newsround
to Newsnight, from the tabloid to the broadsheet,
from App to Website. This will require not only
our own platform, but ultimately a full spectrum
presence on social media and online, and an
active promotional programme. Talk
Together will also have a strong and steady
push on education in schools and colleges
and universities as a means to increase participation
in the political process. Raising awareness,
showing where to get information, explaining
the ins and outs of the process and perhaps
proving it’s possible for anyone to
participate.
This will involve provision
of information, materials, and support for
teachers, as well as education at grass roots
(and other) levels for the future.
Link to what politicians
are saying: right on this point, not on that
one, etc.
We need to put a stop
to the endless and comprehensive rubbishing
by one side of what the other side says. There
is a massive overlap between what all political
sides would actually do, particularly if they
admitted how little they are actually able
to change and tinker with. A politician who
said that he or she agreed with the vast majority
of what someone else said (or who acknowledged
that there is no other option), but who disagreed
with this or that particular point, would
find that they met with so much more respect
than the blanket of noise with which the electorate
is met at present.
The idea is not to change
who people vote for.
The idea is to change
why people vote, and what people vote for.
Access to good information
in a meaningful, accessible and engaging format
could bring much greater clarity to political
discussion and activity, across the whole
electorate – thereby altering the way
in elected politicians attempt to relate to
and appeal to voters.
Information needs to
be presented in a way which makes sense, in
a way which is entertaining, in a way which
relates that information to the lives of all
people: a 14 year old; someone in a pub; someone
in a supermarket; someone in a retirement
home; someone driving a truck; someone working
in an office; someone who might not describe
themselves as prepared to make much of an
effort to seek out information, but who is
actually engaged when new information crosses
their path; someone who is currently likely
to dismiss politics as not being relevant
or important; someone who is likely to mistrust
information presented with an agenda.
People are interested
in politics, but are turned off by the white
noise of the way in which politics is conducted
at present. People are not motivated by dense
analysis, but are intrigued by information
presented in relevant, intelligible chunks
– and will trust the information if
they know that it is:
- independent, checked
and verified, and
- verifiable and checkable
by them.
This will influence
what is then on offer, because this will require
politicians to raise their game: to appeal
to how people really define a better future
rather than merely to appeal to rehearsed
rhetoric and habits. In the medium term, this
will encourage a move away from party political
posturing, sacred cows, unsubstantiated assumptions,
prejudices, and hobby horses. Both politicians
and the electorate will have a clear focus
on real information, insight, and impact (bang
for buck, the actual effects of policies and
of decisions). This will also enable the tracking
of responsibility – for successes, but
also for failures, of public policy decisions.
Who will do the work?
We want to work as closely
as possible with existing information providers
and researchers, to avoid unnecessary duplication.
However, this still leaves three very large
areas of work:
The synthesis and editing
of information will be achieved by an editorial
team. This is likely to include interns, but
will require an editorial oversight and quality
control.
The provision of the information on line and
through social media channels requires both
programming time and a certain amount of resourcing.
The promotion of the service requires a media
promotion strategy, to highlight the service
and the provision of (engaging, highly informed)
interview guests to chat shows, news programmes,
and other media outlets.
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