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Combining all the best ideas and clear information, to set the political agenda for the future ...
20:20 Vision

2020 Vision brings the power and reach of popular entertainment to politics, with a series of programmes making political issues engaging and fun - but also ultimately empowering.

Throughout 2019 - in the lead up to the general election in 2020 - the new series explores the biggest ideas and issues in simple, accessible sections. With input from famous faces live in the studio and expert, bite-sized insight, viewers get to grips with the concepts and policies which will be setting the agenda for the next 5 to 10 years.

Viewers interact live with the programme, through the website and app. This enables viewers to demonstrate their understanding of the issues, building up their 'voter profile', before voting on the ideas. XXXXXXXXXXXXXXXX and XXXXXXXXXXXXX host in the studio, guiding us through the topics, and provide feedback on participation levels, on how well viewers understand, and on what viewers think about the issues.

The studio audience - grouped according to professional, geographical, or socioeconomic profile as appropriate to each episode - is both a resource and a foil for the viewing audience. It also provides a motivation to participate, giving a sense of empathy and opportunities to find characters with whom to identify.

The dramatic tension comes not from winning a quiz, but in revealing how the country is voting on the issues, particularly by regions, professions, age groups, sex, etc.

Over the series, the most popular ideas form a '2020 Vision' - setting out what ordinary people want their government to achieve.
This will then influence the manifestos which the major political parties present to the nation at the general election (May 2020).

Democracy doesn't work if the electorate is not informed. It often involves asking the wrong questions, based on incomplete information, in the wrong way or at the wrong time. We need to ask the right questions, backed up by the right information, in the right way.
2020 Vision has a clear mission to inform as well as to entertain: in the most inclusive format possible. The biggest ideas and issues are explained simply, and accessibly - but not simplistically or patronisingly.

Viewers share their hopes for the future by voting, but are also able to show their understanding of the issues. Use of educational and gaming software enables viewers to build their 'voter profile'. The collation of all the votes is not just a snapshot of reactive impulses, but is a reflection of considered, informed opinions, which can be consulted by region, by age group, etc. This provides powerful insights for political parties and leaders, and makes it easier for elected representatives to be clear about how much people understand, and about what sort of future they envisage.

The fact that the votes are considered, informed, and targeted issue by issue, also adds weight to the collation of votes. This is not just a quick telephone canvass by opinion pollsters, where results can be skewed by lack of understanding or of clarity - or simply by the structure of a question, or sequence of questions.
The collected expression of informed, considered opinions - aspirations for the future - come together to inform the choices and actions which our elected representatives then make and take on behalf of all of us.

The website and app enable viewers to interact with the programme at any time. Excerpts from the programme will be available to view from links, after the live broadcast. The live broadcast remains key throughout, encouraging participation and - the medium being the message - fostering the sense of collective empowerment through careful consideration of the issues, and through engagement with what really affects us all.

Taken as a whole, this is not just an engaging, entertaining, and revealing programme and process.
It is also a strong statement about bringing society together: to think together; to talk together; and to decide together.

If you would like to learn more, to ask a question, to make a suggestion, or to contact us for any other reason, please email us.
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